About me

Meet Rachel

Rachel Dorton is a brand marketing strategist who partners with emerging brands in the parenting, lifestyle, and innovation spaces to drive sustainable growth. With 15 years of brand marketing experience, Rachel creates and implements comprehensive strategies focused on storytelling, content management, PR, and strategic partnerships.

Rachel has worked at Edelman Public Relations (Huggies, True Value, Marzetti), Crate&Barrel, The Everygirl, Bambino Sitters, and 2ULaundry to drive brand growth through strategic marketing initiatives, lifestyle campaigns, and community building.

 GO-TO COFFEE ORDER?

Nespresso for life! I make a latte and split the milk with my youngest. He drinks his hot chocolate while I enjoy my coffee.

FAVORITE PODCASTS?

The Daily, Raising Good Humans, Fat Mascara, and Even the Rich are my go-to’s for school drop off and pick up.

HOW DO YOU WIND DOWN?

Bravo and needlepoint in bed. I picked up needlepoint in 2020 to stop doom-scrolling. I love that I am creating something tangible!

MOST EPIC CAREER MOMENT?

Landing a spot on the legendary Oprah’s Favorite Things list for Kid Made Modern, a kids craft brand, in 2019. 🏆

FIRST JOB?

I worked at an ice cream store when I was 15. My mom says everyone needs a smelly job to build character, and that was mine!