The Problem

Bambino Sitters, the #1 babysitting app in the app store, was experiencing stagnant growth following 2020’s pandemic and a cultural change in how parents approach childcare.

The Solution

To increase customer engagement and acquisition, our team created an overall strategic plan and strategies for each marketing channel, including customer communication and engagement, social media, influencer marketing, local activations, and paid advertising. We implemented testing and optimization strategies to continuously improve the marketing initiatives and drive better results.

Through strategic targeting, we boosted Bambino Sitter’s presence in their top markets and found potential users where they were already spending time online. We achieved significant growth in Bambino’s customer acquisition, increasing parent acquisition by 27% and babysitter acquisition by 31% in 2022. 

The Problem

2ULaundry, a full-service laundry pick up an delivery company, needed to refresh their brand and expand into new markets while improving customer retention and lifetime value. They needed a cohesive strategy that would unite their marketing efforts across multiple cities while maintaining local relevance.

The Solution

I led a comprehensive brand refresh initiative and developed market expansion strategies. I managed the creation of new brand guidelines, email flows, website updates, and photography assets while coordinating with operations and product teams to enhance the customer experience. Working with a small marketing team, I developed and executed localized marketing campaigns for each new market.

Leading Laundry Sheet Brand

The Problem

A laundry sheet company needed to differentiate itself in the crowded market and wanted to expand beyond social media advertising. They recognized a critical pain point among their target customers: women spend an average of 3.5 hours daily on household tasks compared to men’s 1.4 hours, creating an overwhelming mental load. 

The Solution

To connect with the audience beyond product features and address the broader challenge of household responsibility imbalance, I developed and executed a comprehensive content strategy focused on making home care more manageable. I created and managed the production of a 30-day cleaning challenge broken into 10-minute daily tasks, room-by-room cleaning guides, and shareable content designed to encourage equitable distribution of household tasks.

I oversaw a team of copywriters, managed image selection and creation, and coordinated content delivery across multiple channels including blog posts, social media, and email.

The Problem

Kid Made Modern, a growing kids craft brand, needed to increase brand awareness, drive direct-to-consumer sales, and establish large retail relationships after ending a partnership with Target. 

The Solution

We built a multi-faceted PR strategy that included media outreach focused on creating quality relationships, gift guide and holiday-specific promotion, and interviews. 

We secured media coverage in 240+ top-tier publications, including Today.com, Goop.com, Yahoo, Martha Stewart, Romper, Motherly, Parents resulting in over 582 million impressions. Kid Made Modern also saw a significant boost in brand awareness, with a 21% increase in search volume for their brand name.