The Problem

Kid Made Modern, a growing kids craft brand, needed to increase brand awareness, drive direct-to-consumer sales, and establish large retail relationships after ending a partnership with Target. 

The Solution

We built a multi-faceted PR strategy that included media outreach focused on creating quality relationships, gift guide and holiday-specific promotion, and interviews. 

We secured media coverage in 240+ top-tier publications, including Today.com, Goop.com, Yahoo, Martha Stewart, Romper, Motherly, Parents resulting in over 582 million impressions. Kid Made Modern also saw a significant boost in brand awareness, with a 21% increase in search volume for their brand name.

The Problem

Bambino Sitters, the #1 babysitting app in the app store, was experiencing stagnant growth following 2020’s pandemic and a cultural change in how parents approach childcare.

The Solution

To increase customer engagement and acquisition, we created an overall strategic plan and strategies for each marketing channel, including customer communication and engagement, social media, influencer marketing, local activations, and paid adveritsing. We implemented testing and optimization strategies to continuously improve the marketing initiatives and drive better results.

Through strategic targeting, we boosted Bambino Sitter’s presence in their top markets and found potential users where they were already spending time online. We achieved significant growth in Bambino’s customer acquisition, increasing parent acquisition by 27% and babysitter acquisition by 31% in 2022.